In 2013, we are introducing the latest evolution of our advertising campaign in Delaware, New Jersey, Pennsylvania and Florida. The Because campaign helps Nemours to illustrate how the family is truly at the center of our care, as well as how the nationally recognized clinical expertise we deliver makes a difference in the lives of our patients and their families. The following is a sampling of the out-of-home, digital, TV, video, radio, print and direct mail work that tells the public of our promise to treat every child as if they were our own and to do whatever it takes to help kids grow up healthy. Your child. Our promise.