Campaign Advertising

The Campaign to Make Delaware’s Kids the Healthiest in the Nation is working to:

• Increase awareness of the problem of childhood obesity
• Increase the number of children and parents who are aware, understand and seeking to live the 5-2-1-Almost None healthy lifestyle message.
• Motivate policy and decision makers to make changes to the environments where kids live, learn and play so that they can live 5-2-1-Almost None because they can’t do it alone.

To help with this effort a series of award winning advertisements were developed. These print, billboard, radio, and television ads were developed to help adults who influence and shape policies and practices understand that children do need to lead healthier lives.

There have also been advertisements developed for kids, which can be seen at MightyTimoneers.com.

Advertisements:

Print (PDF Format):

• Delaware Kids Need to be Healthier
• Kids Need to Eat Better
• Kids Need to be More Active
• Meet our Campaign Champions, highlighted in The News Journal, Wilmington, Delaware on September 30

Television:

• Kids Need More Places to Play
• Kids Need to Eat Healthy
• Coming Soon - The Mighty Timoneers!

Radio:

• Kids Need to Be More Healthy Overview
• Kids Need to Eat Better
• Kids Need to Drink Less Soda
• Kids Need To Be More Active

Billboards

• Kids Need to Eat Better
• Kids Need to Drink Less Soda