We're Working to Make Delaware's Kids the Healthiest in the Nation
About the CampaignIn October 2007, more than 125 Delaware leaders, led by Governor Ruth Ann Minner, came together to support a multi-year, statewide campaign to “Make Delaware’s Kids the Healthiest in the Nation.” This campaign encourages and celebrates the efforts of schools, child care centers, communities, health professionals, parents and other leaders to improve the motivation, ability, and opportunity for children to eat right and be more physically active. |
Campaign Focus
The campaign has two main parts. Part One focuses on policy and practice changes that can be made to help Delaware’s children and youth live healthier lives. The theme is “Kids Can’t Do it Alone,” and it will take committed adults across the state to create healthier environments for kids and their families.
This may mean:
- Making healthier foods available in schools, child care centers and at home
- Having more places available where families can be physically active together
Part Two focuses on what parents and children can do to live the 5-2-1-Almost None lifestyle. This part of the campaign includes information, tips and resources for families to live 5-2-1-Almost None in their home and community.
Learn More about the Campaign
Facts about Childhood Obesity in Delaware
Childhood obesity is affecting every community in Delaware, affecting approximately 37% of our children and youth.
Campaign Marketing
NHPS reinforces its “Kids Can’t Do it Alone” message through local media advertising to build awareness of child obesity in Delaware.
Accomplishments to Date
Since launching this multi-faceted campaign in October 2007, NHPS has made tremendous advances in creating aware of The Campaign and our 5-2-1-Almost None healthy lifestyle message.
The Mighty Timoneers
Our social marketing mascots, Min, Andre, Brian, and Jada, sail through a world slowly turning to junk food. On their voyage, they learn to appreciate the importance of eating right and engaging in regular physical activity.
What You Can Do
Learn how you can make a difference in making Delaware’s children the healthiest in the nation.
