AstraZeneca Helps Us Entertain and Educate Our Families
Wilmington, Delaware
Tuesday, September 01, 2009 @ 10:48 AM EDT
Nemours announced the opening of The Body Theater, made possible by a donation by AstraZeneca to the Nemours Partnership for Children’s Health. The Body Theater, located in a busy outpatient waiting area in the hospital, will feature hours of engaging, child-oriented content on a 50-inch, flat-screen display. The initial focus is asthma, a condition that affects more than one in five children.
In the United States, more than 20 million people have asthma. It is the second most common chronic disease in children and the number one reason for chronic school absences. Asthma flare-ups are the most common cause of pediatric emergency room visits due to a chronic illness.
Content for The Body Theater, which includes video, games, fun quizzes and mystery pictures, was developed by the Nemours Center for Children’s Health Media, creators of the award-winning children’s health website, KidsHealth.org. “At Nemours, we view the time spent in waiting rooms as a great opportunity to teach the families we serve about health,” says Neil Izenberg, MD, Chief Executive and Founder of the Center. “KidsHealth is expert in teaching families in an entertaining way, and we know that kids learn if their imaginations are engaged. Nemours could not have developed this project without the support of AstraZeneca and their dedication to families and to children’s health.”
David Nicoli, Vice President for Corporate Affairs at AstraZeneca, says, “The Body Theater represents a wonderful synergy between our two organizations. AstraZeneca is very excited to have the experts of the Nemours Center for Children’s Health Media creating entertaining, educational content about asthma available to children and families. When children have a better understanding of how to manage their asthma and parents can make more informed decisions about care, everybody wins. AstraZeneca is proud to participate in such a meaningful initiative.”
modified: Wednesday, September 16, 2009 @ 02:38 PM EDT
created: Monday, August 31, 2009 @ 10:48 AM EDT
About Nemours
Nemours, one of the nation’s largest pediatric health systems, is dedicated to achieving higher standards in children’s health. Nemours offers an integrated spectrum of clinical treatment coupled with research, advocacy, and educational health and prevention services extending to all families in the communities it serves. Starting with Alfred I. duPont’s bequest over seventy years ago, Nemours has grown into a multi-dimensional organization offering personalized clinical and preventive care focused on children.
Nemours owns and operates the Alfred I. duPont Hospital for Children in Wilmington, Delaware and major children’s specialty clinics in Delaware (Wilmington), Florida (Jacksonville, Orlando and Pensacola), Pennsylvania (Philadelphia and Bryn Mawr) and New Jersey (Atlantic City and Voorhees). Having recently received preliminary approval from the State of Florida, Nemours will establish a new full-service children’s hospital as part of an integrated pediatric health campus in Orlando. KidsHealth.org, the world’s most visited pediatric health care Web site for parents, kids and teens, is a project of Nemours.
Nemours employs over 4,400 individuals, including 430 pediatric physicians, specialists and surgeons who cared for approximately a quarter of a million children in 2007. The organization’s goal is to align with parents, physicians, community leaders, children’s advocates and elected officials to ensure optimal wellness for every child. Additional information about Nemours can be found at www.nemours.org.
