With First Lady Michelle Obama serving as Honorary Chair, Nemours is one of the founding members of a Partnership for a Healthier America.
Leading the Fight Against Childhood Obesity
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The Campaign
In October 2007, more than 125 Delaware leaders, led by then-Governor Ruth Ann Minner, came together to support a multiyear, statewide campaign to “Make Delaware’s Kids the Healthiest in the Nation.” This campaign encourages and celebrates the efforts of schools, child-care centers, communities, health professionals, parents, and other leaders to improve the motivation, ability, and opportunity for children to eat right and be more physically active.
Campaign Focus
This social marketing campaign has two main parts.
Part One focuses on policy and practice changes that can be made to help Delaware’s children and youth live the 5-2-1-Almost None healthy lifestyle. The primary message behind this component of the campaign is “Kids Can’t Do it Alone,” and it will take committed adults across the state to create healthier places for kids and their families to live 5-2-1-Almost None.
This may mean:
- Making healthier foods available in schools, child care centers and at home
- Having more places available where families can be physically active together
Part Two focuses on what parents and children can do to live the 5-2-1-Almost None lifestyle. This part of the campaign includes information, tips and resources for families to live 5-2-1-Almost None in their homes and communities.
Learn More about the Campaign
» Facts about Childhood Obesity in Delaware
Childhood overweight and obesity is affects about 40% of Delaware's children and youth.
» Campaign Advertising
To help build awareness of childhood obesity and the importance of kids eating healthy and being physically active. NHPS reinforces its 5-2-1-Almost None healthy lifestyle message through local media.
» Accomplishments to Date
Since launching this multi-faceted campaign in October 2007, NHPS has made tremendous advances in creating awareness of The Campaign and our 5-2-1-Almost None healthy lifestyle message.
» The Mighty Timoneers
Our social marketing mascots, Min, Andre, Brian, and Jada, sail through a world that slowly turns into junk food. On their trip, they learn why it is important to eat healthy foods and be physically active.
» What You Can Do
Learn how you can make a difference by visiting the Campaign's official website, www.MakingKidsHealthy.org.