Sarah C. Sanders is the Senior Vice President and Chief Marketing Officer for Nemours Children’s Health System. Sanders leads the marketing and communications efforts that promote Nemours’ mission and its patient-focused environment. She is responsible for all areas of branding, public relations, internal communications and clinical service line support, overseeing geographically diverse teams in the Delaware Valley, Central Florida and North Florida.
Sanders has an extensive background in academic healthcare and is both a strategic and tactical driver. She creates brand leadership and business value through new technologies and data analyses, such as market assessment and modeling, affiliation alignment strategies, intensive digital marketing and new hiring practices. Her work creates the personalized, relevant and value-added engagement opportunities for patients and their families that earn Nemours ever-greater national and international recognition, physician referrals and market share.
Prior to her role at Nemours, Sanders served as Associate Chief Marketing Officer at the University of Pennsylvania Health System (Penn Medicine), one of the country’s top 10 ranked health systems. At Penn Medicine, she transformed the organization’s marketing approach by establishing a customer relationship management platform (CRM) and building a precision marketing competency.
Sanders’ previous positions include Director of Physician Marketing at the University of Maryland Medical Center (UMMC); Senior Director of Strategic Services at the University of Rochester Medical Center/Strong Health; and other marketing and communication management roles at the University of Rochester.
Sanders is a member of the Society for Healthcare Strategy & Market Development and the Forum for Healthcare Strategists. She has been a guest lecturer for different organizations, was a Visiting Student at the William E. Simon School of Business, University of Rochester in New York, and completed the Penn Medicine Leadership Academy.
Sanders earned an MBA in marketing from the Rochester Institute of Technology in New York, and a Bachelor of Arts degree in communications from the Roy H. Parks School of Communications at Ithaca College, New York. Sanders is based at the Nemours Home Office in Jacksonville, Fla., and she and her family live in Florida.