Nemours "Contagious" Campaign
The Nemours “Contagious” Campaign is a transition campaign inspired by the COVID-19 pandemic. Its role is to evolve the voice of our organization in a bold and relevant manner. This campaign allows us to explore all the ways that Nemours is ready and addressing the challenges our patients and families are facing during this unprecedented time.
Tier 1: “A Different Kind of Contagious” — Brand Awareness
Our Tier 1 messaging leverages a multichannel media strategy to build awareness of Nemours Children’s Health System and focus on the key message that Nemours has been and always will be there for caregivers and their children.
Tier 2: “We Are Ready” — Conversion/Increase Patient Volumes
Our Tier 2 messaging is designed to increase patient volume growth, both with new and existing patients that may be confused about accessing care for their child. This messaging is delivered utilizing highly segmented digital strategies to meet people where they are searching for care.