Collection of Personal Information
Personal Information You Provide via the Website and/or the Blog. We may obtain personal information, which is information that can be used to identify you individually, from you directly when you interact with the Website and/or Blog (for example, when you donate to Nemours or subscribe to our blog). The personal information you might provide to us in this context includes your name and contact information, such as postal address, email address, and phone number.
Personal Information You Provide via the Scheduler. We may collect certain personal information (such as name, contact details, and insurance information) when you use the Scheduler to book an appointment.
Personal Information You Provide via the Patient Portal. We may collect certain patient information via the Portal. For more information on these data collection practices, please view our HIPAA Notice of Privacy Practices.
Information Collected Automatically from the Sites. We, and the vendors we work with, may use various tools and technologies like cookies and pixels to collect certain information automatically about you when you visit our Sites. This information may include IP addresses, pages visited, searches performed, device types, and browser information.
Please note that we or other parties may collect personal information about your online activities over time and across different devices and online properties when you use the Sites.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, our Sites are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit allaboutdnt.com.
Information Collected Automatically via the Website, Blog, and Scheduler
We may use third-party technology to collect and use data in connection with your activity on the Website, Blog, and Scheduler, including for interest-based advertising purposes. For example, we’ve implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. These ad technology companies and advertisers may use, store, or access cookies and other tracking technologies to collect or receive information from the Website, Scheduler, Blog, and elsewhere on the Internet and use that information to create a profile of you, measure your interests, detect your demographics, detect your location, detect your device, personalize content, and provide advertising services to us, including advertisements targeted to your interests.
You may be able to opt out of certain interest-based advertising using the settings on your browser. To find out more about how these online analytics services manage the privacy of information in conjunction with delivering ads online, and how to opt out of information collection by these networks, please visit: youradchoices.com/appchoices, optout.aboutads.info, or thenai.org.
For more information on how Google Analytics uses the data it collects, visit: google.com/policies/privacy/partners/. To opt out of Google Analytics, visit: tools.google.com/dlpage/gaoptout/. To adjust your Google advertising settings, visit: adssettings.google.com.
We may use third-party analytics tools such as Mouseflow to track visitor click/touch, movement, scroll, and keystroke activity on the Website and Scheduler. To opt out of Mouseflow, visit: mouseflow.com/opt-out/.